Wednesday, October 2, 2013

Can You Use Social Media to Sell Your Home?


If you are selling your home, you have probably tried all of the common methods, such as listing the home in your local publications and contacting your real estate agent. However, have you thought about how you can use social media to spread the word even more about your home for sale?
Social media is becoming an even more prominent tool in our lives and many people are using it not just for fun, but to sell their home as well. It is possible to use Twitter, Facebook, LinkedIn and other social media networks to market your property and expose your listing to a new audience.
Looking for ideas for how you can sell your home via social media? Here are some tips to get you started:
·Make a video tour of your home, similar to what you would show someone if they came to view the property and upload it to YouTube so that you can share it on your social media profiles.
·On Twitter, you can search for words and phrases in tweets. Perform a search for anyone who mentions moving to your city so that you can Tweet them back and let them know that your home is for sale.
·Complete all of your profiles with information about your home for sale, including all details a buyer would want to know and your contact information.
·Considering starting a blog for your home. You can write posts about what you love about the house, chronicle your home renovations, post photos of the interior and exterior and even write about events in the local neighborhood. Highlight the positives of the home so someone reading will feel like they want to live there.
·Keep in mind that incessant posting promoting your home will soon be regarded as spam and ignored. Keep a good balance of house sale promotions along with other helpful and relevant tweets and Facebook updates.
·Be creative and playful. A woman named Betsy Talbot wanted to sell her home in Seattle so that she could go travel around the world with her husband. She created a Twitter account written from the perspective of the house with very cute and clever tweets. It got a lot of attention and the home was sold within two months.
These are just a few tips to keep in mind for using social media to sell your home, so why not get started. For help selling your home, email me at aubra@aubrarealtor.com or call me at 1-877-2791778.

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